“Tv, per la sfida sui contenuti all’Europa servono colossi”

Interview with Marco Bassetti, CEO of Banijay Group, on the state of the international television content market. According to Bassetti, the boost to player concentration, given by the merge between Warner Media and Discovery and by the transaction between Amazon and MGM, will benefit the entire audiovisual world, particularly in Europe, which will be encouraged to improve efficiency and research and the production of ever-increasing quality content.